Lisa Gansky, a successful entrepreneur, writer, and speaker, once said, 'A brand is a voice, and a product is a souvenir.' It’s the brand that attracts customers, not the product—though the product is what they ultimately buy. Many successful entrepreneurs have built corporate empires on this principle, including Apple, Tesla, and Amazon.

The million-dollar question, then, is this: How can we build a brand to create our own success story?" — Iqbal Ahmad

About

Iqbal Ahmad

Iqbal Ahmad is a seasoned educationist and serial entrepreneur with a rich career spanning eighteen years, his expertise extending to teaching, corporate training, programme leadership, and organisational governance. He holds various postgraduate qualifications, including, but not limited to, CIMA (Chartered Institute of Management Accountants) and an MBA (Master of Business Administration), and he has been honoured as a Senior Fellow of the Higher Education Academy (SFHEA). He has also been rigorously involved in leadership training for over fifteen years and has mentored various industry leaders.

As the Founder and CEO of Britannia Education Group, a global education provider, Iqbal leads a consortium of companies delivering various courses. Additionally, his entrepreneurial ventures include HEConnect, which offers consultancy for studying abroad, CPD Endorsed, providing accreditation to CPD, employers and trainers, and Britannia Awards, a UK-based awarding organisation.

Values

Integrity

My commitment to integrity shapes every single one of my decisions, instilling trust and transparency in my work.

Ownership

Excellence starts with taking ownership and ends with delivering meaningful results.

Passion

Passion propels me forward, infusing purpose into every venture I undertake.

Quality & Continuous Improvement

Quality and continuous improvement transform ordinary endeavours into extraordinary achievements.

Attention to Detail

The devil is in the details’ is not just my favourite expression; it’s a principle ingrained in everything I do.

Innovation

Innovation isn’t just a choice; it’s a commitment to breathing life into every idea.
 
Iqbal Ahmad

Get in Touch

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