Marketing, Branding & PR

The SEO Playbook for PAA: How to Rank in Google’s “People Also Ask” Feature

I usually design my blogs into question answers format and write content in such a way that it provides direct answers to the questions. This technique not only provides to-the-point information for your audience but also increases impressions and engagement time on your website.

The Domain Extension Debate: When .com Takes a Backseat

The main reason to choose a domain extension other than .com is because my business is located in the UK and by considering it the optimal choice is to go for .co.uk domain extension.

How Visual Communication Drives Growth: 6 Expert Insights

Have you ever poured water into the sand and watched it disappear just as quickly? That’s how Iqbal Ahmad, Founder & CEO of Britannia School of Academics, felt when he saw his advertising money yielding only 20% in returns.

How To Bootstrap Your Side Hustle With Free Resources

Bootstrapping was my favourite activity when I had to be resourceful while planning my startups. From designing graphics to logos or designing a website, there are multiple options for free or affordable resources.

Strategies for Success with AI in Marketing Analytics

Above mentioned AI-driven strategies can strengthen retention by delivering relevant, timely, and personalized experiences that resonate with at-risk customers, increasing loyalty and satisfaction.

Strategies for Building a Strong Brand Identity

Before we are able to convey any message to our customers, we need to be absolutely sure about it ourselves. Make sure that your mission, vision, and values truly align with the actual practices in place (or expected to be in place).

The Role of Market Research in Business Success

You should use marketing research to study your rivals. It will show you what your chances of survival are and how saturated the market is. However, you also want to understand what’s working for them and what’s not — and use this info to stay on top.

Does School Prepare Us for Life? (According to Education Experts)

For many students, going to school is an essential aspect of life. It helps us prepare for experiences in the future by putting us through countless hours of challenging exercises and experiences in the classroom.

Marketing, Branding & PR